The reviews of Craig Robinson‘s retirement from comedy seem to have been significantly exaggerated. Seems “The Workplace” star’s so-called “retirement” is believed to be a part of a new model advertising marketing campaign anticipated to be unleashed within the coming days — and maybe for a division of AT&T.

Teaser billboards have appeared throughout Los Angeles in current weeks saying, “Craig Robinson is Quitting Comedy,” with none additional info. An excellent indicator that that is a part of a teaser marketing campaign, as it’s uncertain Robinson would truly spend that form of out of doors promoting money to disclose a profession change.

These billboards have been in AT&T-style blue, furthering the suspicion that that is a part of a new marketing campaign for the telco big. Why is it believed to be AT&T? Robinson has beforehand starred in AT&T commercials, jokingly calling himself the corporate’s “Chief Know-how Officer” in a single AT&T Business Internet ad, alongside his former “The Workplace” co-star Brian Baumgartner. Another spot featured Robinson and Baumgartner alongside aspect extra “The Workplace” alums, together with Rainn Wilson, Jenna Fischer, Creed Bratton and Kate Flannery.

AT&T and Robinson’s reps didn’t reply to a number of requests for remark.

The “Craig Robinson is Quitting Comedy” billboards went unreported, however then Robinson final week upped the ante by posting on his Instagram account that he had a “Life replace: I’m formally quitting comedy to deal with my true calling. Keep tuned. I’m engaged on one thing big.”

That publish ultimately made its technique to the media, and many retailers posted Robinson’s notice at face worth, with out noting that he made is announcement with a wink and a nod. (Sure, Selection is included.) Robinson adopted up that publish with one other video, the place he made his true intentions much more clear: “Hey guys, large shout out to all my small enterprise house owners. Hey, you guys acquired any recommendation for me whereas I’m making an attempt to get my enterprise afloat? I hit a few bumps within the highway and I certain would admire you guys’ ideas.”

We’re guessing AT&T has some web ideas for small enterprise house owners that Robinson will likely be sharing very quickly.

In the meantime, right here’s one more reason it’s fairly clear that Robinson isn’t actually quitting comedy: He’s acquired a full slate of exhibits booked for the remainder of the summer season. Robinson is scheduled to look on the Omaha Funny Bone membership later this week, adopted by a gig in Los Angeles on the Comedy Store on July 14. Subsequent month, he has dates lined up in Orlando, Seattle, Nashville, Detroit and Toledo. He additionally has loads of initiatives within the works too, together with the Netflix animated journey “In Your Desires” and “The Unhealthy Guys 2.”