Nostalgic New Arcade Concept Is Bringing Back Childhood in a Big Way
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Nostalgic New Arcade Concept Is Bringing Back Childhood in a Big Way

Chuck E. Cheese is getting a glow-up, and this time, it’s for the grown-ups. The long-lasting arcade-and-pizza chain simply launched Chuck’s Arcade, a new idea designed to provide adults a probability to relive their joystick-filled glory days without having a child in tow.

To this point, 10 Chuck’s Arcade places have opened in buying malls throughout eight states, together with Florida, Oklahoma, and New York, with extra on the way in which, Restaurant Business reported. 

And whereas it nonetheless carries the DNA of the chain’s “the place a child could be a child” roots, this spin-off is all about letting adults drop their stress, and a few tokens, on every thing from Ms. Pac-Man and Donkey Kong to VR shooters and racing simulators.

Need tickets and prizes? Some places nonetheless have them. Need animatronics? Charles Leisure Cheese himself makes an look. Favor your nostalgia with a slice of pizza? A flagship Chuck’s Arcade and Pizzeria has already opened in Kansas Metropolis, Mo., and future places may additionally supply full meals menus.

The vibe? In line with the model’s tagline: All of the vibes, not one of the drama.”

“Chuck E. Cheese has spent a long time mastering the arcade expertise,” CEO David McKillips stated. “Chuck’s Arcade is a pure evolution—a possibility to increase our legacy into new codecs that interact each lifelong followers and a new technology.”

This newest transfer is a part of a bigger comeback technique for the Dallas-based chain, which filed for chapter in 2020. Since then, it’s leaned laborious into model nostalgia, launching a Christmas cartoon particular, exploring a actuality competitors present, and partnering with Westgate Resorts to convey arcades into trip properties.

Whether or not you’re a Gen Xer, elder millennial, or simply somebody who misses the frenzy of watching these paper tickets pile up, Chuck’s Arcade is designed to scratch that childhood itch. 

Simply be warned—it could be more durable to beat your previous Galaga excessive rating than you bear in mind.